About Us

In 1996, Brad & Heidi Wells founded The Innovative Alliance (TIA). Our goal since the company’s inception has been to create a bargain book company that partners with our publishers as well as our customers to solve the publisher’s overstock problems while at the same time providing our customers with quality product that is both profitable and enhances their full price sales. Our original focus was bargain computer books but in 2003 we expanded our offering to include all categories of bargain books. We sell remainders, hurt skids, and hurts titles. Today our sales are split evenly between computer and general interest categories. We have exclusive relationships with Wiley, O’Reilly, Pearson and Elsevier, and their client publishers. We have, over the years, formed strong partnerships both with our publishers and customers and TIA continues to bring care and integrity to our business relationships. TIA currently category-manages bargain computer books for several large retail chains. We also sell extensively to all the major chains of bargain retailers, hundreds of independent trade and bargain retail stories domestically, as well as overseas. We purchase both quality remainder and hurt product. We break down our pallets by title to give our customers the broadest selection. Our product can also be purchased as skid assortments.

The Innovative Alliance’s Mission:

Partnerships

We are committed to developing relationships that enhance your business beyond the mere selling of products. Strong partnerships create competitive advantages and unforeseen business opportunities for both partners.

Products

We are committed to supplying you with the highest quality products. This means that we purchase very selectively and, where appropriate, review all products thoroughly to ensure your customer’s highest satisfaction.

Profits

We are committed to enhancing profits for your company with our products and expertise . This means we track, evaluate and share your sales and profitability information with you. We also provide assistance wherever appropriate in any other area of your business in order to help you increase profits.

About our Team

Heidi M. Wells
CEO

Heidi has been in the book industry since 1982. Heidi brings purchasing, sales, financial and general management skills to The Innovative Alliance. She spent 6 years with the Tattered Cover and another 7 years at Book Tech Distributing where she held the positions of Director of Sales & Marketing and President. As CEO and Co-Owner, Heidi oversees the sales and finance functions of The Innovative Alliance. With her guidance the company has continued to grow sales and profitability.

Bradford H. Wells
President

Brad brings over 25 years of book experience to The Innovative Alliance with 13 years at the Tattered Cover Bookstore. His responsibilities there included 4 years as the Technical Book Buyer. Brad has represented the industry by speaking at publisher sales conferences and industry briefings. He has also been a member of the technical book roundtables at ABA conventions. As President and Co-Owner, Brad oversees purchasing and warehouse operations. Through Brad’s experience and forward-thinking ideas, The Innovative Alliance continues to branch out into new and exciting areas.